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North American Store Brand Manager

Sales & Marketing
19003641 Requisition #





At Irving Consumer Products, we recognize that the key to our success is our people. We are a family-owned and operated company that has grown to become one of North America's leading manufacturers of household paper products. Irving Consumer Products produces branded and private label bathroom tissue, facial tissue, paper towels, as well as napkins.


The North American Store Brand Manager will be responsible for the product strategies and design leadership for our NA store brands portfolios based on consumer insights and research.


  • Develop and document Irving Tissues product strategies that include our store brand plans for the Irving portfolio (facial, bath, and towel) in conjunction with the NA Marketing brand team and the Product Managers.
  • Be an active participant in trend, cohort, and product innovation research with the NA brand marketing team, bringing the mindset of NA store brand issues and opportunities.
  • Work with the strategy team and Product Managers to improve the development process of new products and down counts along with being part of the team to assist in the build out of an effective rollout to the full NA team.
  • Develop and maintain Irving’s online facial design portal for store brands and NA brands. This includes working with key designers, and our key research supplier to create and validate new canvases. Build our canvas equity by developing designs with emerging decorating trends and styles.
  • Be aware of and build out a stable of packaging research firms that can assist in evaluating packaging and packaging hierarchies beyond facial canvases that may also include eye tracking technology. Develop research options to understand best practices and have relationships with researchers to assist in this kind of research.
  • Provide key packaging guidelines and work with both the legal and the brand team to coordinate and validate. Communicate all available claims to be used on store brands.


  • Bachelor’s degree in related field, MBA preferred
  • 10+ years of relevant marketing experience
  • Strong customer focus and results orientation
  • Strong communicator with excellent verbal, written, interpersonal and presentation skills


To Apply for this Career Opportunity:


Please apply online.


We appreciate your interest in our company! Only those candidates selected for an interview will be contacted. 


To learn more about our products and services, click here.




Irving Consumer Products Limited is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.


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