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Brand Manager, Scotties

Sales & Marketing
20004638 Requisition #



Brand Manager, Scotties

Bentonville, Arkansas, USA

At Irving Consumer Products, we recognize that the key to our success is our people. We are a family-owned and operated company that has grown to become one of North America's leading manufacturers of household paper products. Irving Consumer Products produces branded and private label bathroom tissue, facial tissue, paper towels, as well as napkins.


Job summary:  

The Brand Manager for Scotties will be responsible for the strategy positioning, execution and evaluation analysis for Scotties marketing programs.

Job Duties:

Create Scotties Positioning and Strategy

  • Create the strategy for the entire Scotties line and specifically the newly created Scotties Triple Soft offering.
  • Work with the Director of Portfolio – Renovation + Innovation along with the PM for Facial to incorporate Scotties into the longer-term planning process that then moves into the product development process in years of renovation or innovation.
  • Ensure knowledge of profitability and plans to pursue improvements over time in conjunction with pricing and format strategies.
  • Lead the agencies in the long-term strategic planning process for Scotties.

Develop, Align, and Execute the Scotties Marketing Plans

  • Lead the agencies to develop their respective plans for the upcoming year to build the business (brand building, shopper marketing, and digital / social PR) including messaging and related programs.
  • Develop creative and meaningful marketing plans to generate trial, awareness and sales that leverage product news and motivate both the selling team and our retail partners.
  • Align plans with sales relative to yearly plans and ASPs and update /communicate as the year unfolds.
  • Lead the process to extend all key marketing programs to account level working with the shopper team and our agency to be effective and efficient with the budget.
  • Align plans with key additional cross functional groups such as supply chain, CSD, shopper marketing and ecom etc.
  • Clarify objectives and set key measure of success for programs in order to evaluate, learn and adapt. Budget, track and evaluate all programs including FSIs.
  • Active involvement in the development and negotiation of all relationships with external brand partners, influencers, or properties / venues.
  • Be knowledgeable of profitability by sku across accounts each year and make plans to adjust, improve and leverage as needed.
  • Understand and track competitive product offerings, programs and plans.
  • Build plan for e com and track these in an effort to deliver long term sustainable growth.
  • Create and manage the budget for all marketing related activities

Be an active team member involved in Marketing Research and Brand Insights

  • Be an active participant in the facial U&A and Brand Health tracker.
  • Work with the research team on new facial designs as needed.
  • Identify, design, and manage additional research projects to build consumer insights.

Build and Develop the Team

  • Build and grow the USA agency team and network.
  • Be an active participant and provide leadership in Integrated Agency Team (IAT) meetings
  • Be an active participant in creating strong partnerships and assisting in the alignment process across functions that include areas such as Sales, CSD, Customer Marketing, Product Management, Packaging, Operations, Finance and Supply Chain


Job Qualifications:

  • Education Required: University degree in Business Administration or Marketing or any related field.
  • MBA is preferred
  • 7+ years of marketing experience is required.
  • 3 to 5 years brand management experience in CPG
  • Experienced in AC Nielsen data and working with financials.
  • Strong communication skills, comfortable presenting up to senior level audiences.
  • Strong analytical skills with the ability to build business cases based on insights and data.
  • Results oriented and wants to win.
  • Ability to lead cross functional teams.


To Apply for this Career Opportunity:

Please apply online by February 12, 2021. 


We appreciate your interest in our company! Only those candidates selected for an interview will be contacted. 

 To learn more about our products and services, click here.





Irving Consumer Products Limited is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.

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