Associate Manager, Category and Shopper Development
Associate Manager, Category and Shopper Development
At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products – including national brands and private label. We pride ourselves in our commitment to providing the best quality products and exceptional service to our consumers and customers. We are also part of a larger organization that acts responsibly when it comes to sustainable practices that begins with a history rooted since 1957. We have planted 1.1 billion trees since then, and have been recognized as a Carbon Neutral Forest Supply Chain. We also manufacture private label diapers and training pants for North American retailers.
The Associate Manager, Category and Shopper Development (CSD) will be responsible for accelerating category and Irving growth at Loblaws Companies Ltd. (LCL) by leveraging category/shopper insights and category management best practices. This position will support the Business Development Manager/CSD Manager to develop and maintain collaborative relationships with the customer and will be viewed as an invaluable category advisor. Key responsibilities include category/shopper thought leadership plans, 5P best practice execution for bricks and mortar and online, standardized and ad hoc reporting, analytics, business reviews and collaborative category planning. The Associate Manager, CSD will support in the creation and delivery of persuasive insight-led selling stories which link to the retailer’s objectives and strategies - resulting in business wins.
We’re offering growth and endless opportunity at a company that’s on the rise, backed up by the security of the entire JDI group of companies. Continuous Improvement is part of our culture. That doesn’t just refer to our cutting-edge tech or marketing model—it means supporting every member of our team to learn, grow and become a bigger part of the company.
Job Requirements:
- Bachelor’s Degree in Business Administration or Marketing or related field
- Minimum 2 years of Category Management, Sales, or Trade Marketing experience
- Consumer Packaged Goods experience is preferred
- Strong technical skills (i.e. Excel, PowerPoint, Word, Tableau, JDA)
- Experienced in Nielsen, IRI, and other syndicated services
- Knowledge of retailer data platforms a plus (i.e. LDIA)
- 5P solutions development experience for bricks and mortar and online
- Ability to apply critical thinking to facilitate, develop and implement comprehensive strategic business plans that will deliver results
- Ability to understand, interpret, and synthesize syndicated data and custom research
- Storyboarding and presentation development skills
Responsibilities:
Manage category leadership functions for assigned customers
- Understand the retailer’s objectives, strategies, and most valuable shopper
- Supports the development and delivery of insight-led customer presentations
- Present strategic and tactical recommendations on the 5Ps to improve category and brand performance
- Lead and implement strategic category management initiatives which deliver tangible wins
- Support CSD Manager with joint business planning (JBP) analytics, as requested
- Assist on sales calls
Category and shopper analysis
- Supports the development of brand and category analytics for the customer team
- Generates value add analytics and insights utilizing customer data, syndicated data, and other research
- Identifies business growth opportunities
- Develops insight-led responses to competitive actions to achieve favorable outcomes
- Provides key reports and analytics on customer specific new items, pricing and other areas as needed
CLP & 5P best practices deployment
- Understands a customer's 5P strategy by format for bricks and mortar and online, and how to influence category and brand decisions
- Achieves brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and customer data
- Customizes CLP and 5P playbook to the customer and their shopper target
- Manages 5P tactic mix improve profitability and achieve financial targets
Strategic Account Planning (SAP)
- Supports strategic account planning (SAP) process with the Business Development Director / CSD Manager, identifying customer growth objectives and business solutions that unite retailer and Irving strategies
- Develops assortment, merchandising, pricing, promotion tactics and plans
- Supports new item plans from a category perspective
To Apply for this Career Opportunity
Concerned you don’t meet every requirement? Research has shown that many people only apply to jobs when they feel they meet 100% of the hiring criteria. At Irving Tissue, we are focused on creating an inclusive environment where everyone feels welcome, appreciated and encouraged to contribute fully. If you are interested in this position but are concerned you may not fit the requirements perfectly, we would encourage you to still apply. You might be exactly who we’re looking for with this role or others we have available!
Please apply online at https://careers.jdirving.com/.
For further details, please contact Recruitment at icprecruitment@irvingconsumerproducts.com
We appreciate your interest in our company! Only those candidates selected for an interview will be contacted.
To learn more about our products and services, click here.
Irving Consumer Products is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.
