Manager, Strategy and Customer Insights (USA)

Manager, Strategy and Customer Insights (USA)

Location: Remote - Home Office USA

At Cavendish Farms we pride ourselves on high quality products, exceeding our customers’ needs, and having strong relationships with our growers. Family, farm, food is the foundation of our brand and who we are. At Cavendish Farms®, we are proud of being part of a larger family, the J.D. Irving Group of Companies. Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States. We are a team of over 18,000 dedicated employees. It is through our dedicated team using the best practices to make the best products that enable us to better serve our customers - at home and around the globe. 

The Manager, Strategy and Customer Insights will be responsible for accelerating category and growth in our US market, leveraging foodservice market, consumer, and category insights. A successful strategy & customer insights manager will build strong, collaborative relationships with the sales teams and strategic customers - viewed as an invaluable business advisor. Your day will be spent uncovering compelling insights, creating, and delivering persuasive insight-led selling stories which link to the customer's objectives and strategies - resulting in mutual business wins. 

Key Responsibilities:

Guided Insight Strategy and Execution

• Provide regular and proactive data analytics using multiple data platforms (such as industry, marketplace, menu, operator, and customer data)
• Analyzes and integrates syndicated market, customer, and proprietary data to deliver compelling and actionable insights
• Build strong trusted stakeholder relationships and serve as a partner across different internal functions to build collaborative insights and knowledge share
• As a trusted partner, you are responsible for providing regular insight reviews, trend analysis, monitor key performance indicators, support customized reports while demonstrating
• Consult with internal business partners such as sales, innovation and marketing teams, informing strategic planning, category, channel strategy and product innovation

Unlocking Customer Growth

• Deliver fully coordinated consumer, category, and market insights to guide sales and support customer growth plans and customer relevant selling solutions
• Working hand in hand with customers to advance the B2B strategy & insights agenda
• Manage and contribute to both sales and marketing presentations, leveraging storytelling
• Support the interaction with customers to evaluate category opportunities, address key business questions and help make actionable recommendations for growth

Advance Capability

• Develops strong working partnerships with service providers
• Proactively investigates and builds new insights capabilities
• Enhance and advance cross functional planning processes when or as required
• Contribute to knowledge management and insights learning agenda

Job Requirements:

• University degree in Marketing, Business Administration or related field *relevant Masters is an asset
• 5+ years of insight experience (data analytics or primary research), marketing, sales functions
• 3+ years of relevant experience in Consumer-Packaged Goods and/or the foodservice industry (research supplier or client side)
  
• Experience working directly with customers in developing go to market strategies and growth solutions
• Experience pulling and mining foodservice syndicated data (CREST, PotatoTrack, Technomic,Dataessentials)
• Experience working with cross function teals, including Sales
• Ability to manage multiple priorities and projects at one time
• Ability to develop and manage critical workplans and timelines
• Experience with operator or distributer client side, is an asset
• Advanced ability to mine data to transform customer/shopper knowledge into meaningful and actionable insights
• Base acumen in primary and secondary research methodologies
• Strong storyboarding and presentation development skills

To Apply for this Career Opportunity:

Please apply online!

We appreciate your interest in our company! Only those candidates selected for an interview will be contacted.

To learn more about our products and services, click here.

Cavendish Farms Corporation is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.

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